Session-Art: Keynote

Prof. Dr. Martin Ley

Dr. Jody Byrne
SAP Irland


Cyberpsychology is the study of how human behaviour influences our interactions with technology, and how technology influences human behaviour. By understanding why people behave the way they do in online environments, and how they communicate with others online, we can explore new ways of improving their online experiences, and provide them with assistance that takes into account human behaviour and strengths.

In an age where we are increasingly communicating not just with each other by electronic means, but also with computer systems by means of conversational interfaces and chatbots, it is vital that we understand the underlying psychological processes to guide the way in which we communicate technical information. In this talk we will explore the cyberpsychology of Computer-Mediated Communication and how it affects communication, as well as our attitudes to information and information producers. Drawing on research in online dating, e-commerce, and communication such as hyperpersonal communication, group dynamics, digital literacy and self-presentation, we will explore some real-world challenges in collaboratively designing effective user assistance.